Cookie Policy for Skip Hire Fitzrovia

This Cookie Policy explains how Skip Hire Fitzrovia (also referred to as skip hire Fitzrovia and Fitzrovia skip hire) uses cookies and similar technologies to recognise visitors and improve service. Understanding cookies helps you make informed choices about data that improves site function and customer experience.

What are cookies and why we use them

Cookies are small text files placed on your device by a website. They allow SkipHire Fitzrovia to remember your preferences, enable secure sessions, and gather performance data. Cookies do not store sensitive personal information by default; instead they help with navigation, speed and basic functionality.

Types of cookies we use

• Essential cookies – required for core functionality and security. These cookies enable navigation, session management, and basic account operations.
• Analytics / performance cookies – used for performance monitoring and measuring how people use our site. These cookies collect aggregated data about visit duration, page load times, error rates and popular pages to help us optimise service delivery.
• Marketing cookies – used to deliver content and offers more relevant to you. Marketing cookies may track visitors across web pages and may be placed by third parties to build anonymous profiles.

Purpose of performance monitoring

We use analytics and performance cookies to run continuous performance monitoring. This includes measuring page response times, identifying slow-loading resources, tracking JavaScript errors, and monitoring user flows to detect and correct issues. Performance monitoring supports capacity planning and helps the team prioritise technical improvements to enhance the overall skip hire experience.

User control and cookie choices

You are in control of cookies. You can adjust your browser or device settings to accept or block cookies, delete cookies already stored, and set exceptions for specific services. Many browsers allow you to block third-party cookies or clear site data after each session. When you make choices, essential cookies may still be required for the site to function correctly.

For analytics opt-out you can use built-in tools that stop data collection for performance monitoring from your device. Where we provide a cookie preference tool, it lets you enable or disable analytics and marketing cookies without affecting essential functionality.

Third-party cookies and retention

Skip hire Fitzrovia uses third parties for analytics and advertising. These partners may set their own cookies and have separate policies. We require partners to honour users’ choices where technically possible. Cookie retention times vary: session cookies expire on browser close, while persistent cookies remain until their expiry date.

Legal basis and limited processing

Our use of cookies is governed by legitimate interest and, where required, your consent. Essential cookies are necessary to provide the service; analytics cookies are used under legitimate interest to monitor performance and maintain secure, efficient operations. Marketing cookies typically require consent and are used only for non-sensitive profiling.

Changes to this cookie policy We may update this policy to reflect changes in technology or regulation. When we make significant changes we will ensure the updated approach is clearly indicated. If you revisit the service after changes, we may ask you to renew your cookie choices. The Skip Hire Fitzrovia family of services remains committed to transparent use of cookies and to offering straightforward controls so users can manage preferences with confidence.